Top 5 things behind 100K followers:

These are without a doubt the top 5 things that grew my solopreneur business to 100k followers and $750K+ in sales:

1. Consistent, high-quality content: Post regularly and maintain high standards.

Consistent and high-quality are the key words.

2. Engaging authentically with your audience: Respond to comments, ask questions

I once sent 10,000 DM's within a few days after going viral.

Hard? Of course.

Worth it? No question.

3. Showcasing your unique expertise: Share behind-the-scenes, explain your process.

Going viral is great, but there's a place for middle of the funnel content that builds authority and establishes expertise.

4. Balancing personal and professional: Let your personality shine through.

People do business with people they like. Create content accordingly.

5. Adapting to each platform's strengths: Tailor content for Instagram, TikTok, LinkedIn, etc.

It takes more time, energy, and effort, but it's worth it.

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The STAR Framework: A Game-Changer for Social Media Strategy in 2025